1) Generally, an inspirational speech is a way to stir up people's higher-order values (A. Maslow) and plant positive and valid ideals of their activity. Recipients of an inspirational speech should realize the necessity to revisit their positions and feel capable of making necessary changes. Optimistic and based on real life historical/sports/commercial/humorous situations, an inspirational speech should instill the desire to pursue major goals and reveal hidden potentials.

2) Particularly, an inspirational speech should provide the audience with sound business and managerial principles, which, say, can be fruitful for a company's further development.

1) Identifying the nature of the inspirational speech (an inspirational speech can be dedicated to some specific memorable event such as commencement, corporate meeting, etc.).

2) Shaping the message of an inspirational speech: encouragement, commitment, forming positive ideals, stimulating radical changes; While making a preparatory research for an inspirational speech two fruitful methods can be used:

1) A greeting that comprises identification of the nature of an inspirational speech;

2) Making illustrative examples from real life;

3) Deriving a clearly applicable principle;

4) Referring to the initial message of the speech to establish the effect of a notional echo;

5) Rounding up with a parting wish, a general principle, a catchy slogan to inspire the audience and make them act.

1) A greeting that comprises identification of the nature of an inspirational speech;

2) Declaring a principle of successful work, personal activity, creating a "magic formula of success" (e.g. a '3-s' formula of strength, serenity, stability);

3) Providing explanations based on real life situations;

4) Referring to the initial message of the speech to establish the effect of a notional echo;

5) Rounding up with a parting wish, a general principle, a catchy slogan to inspire the audience and make them act.